70% of a Realtors business will eventually come from their Sphere of Influence and past customers. The question is how create and implement systems to capitalize on all your hard work of establishing your networks.

In an effort to be brief your strategy has to be multi-faceted and include all of the following:

Direct Mail, Social Media, Personal Website, Newsletters, Phone Calls, seasonal and anniversery cards and more. The biggest change is what the consumer wants from their agents in terms of follow up. In short it is ‘information’ as to what is happening with that huge investment you sold them.

Lets pretend you sold them a town house and you wanted to keep them up to date on the market conditions. Maybe you could create something like this…

EMBED TOWNHOUSES REPORT HERE…

Fully  integrated internet and social media strategy to take your business to the next level.

A new, sophisticated off line marketing strategy that compliments your internet efforts. All designed and handled by our in-house Marketing Coordinator.

Comprehensive Sphere of Influence and Pure Gold system to keep in touch with your past customers and sphere. 70% of a Realtors business has traditionally come from these  sources, we want to make sure that you keep it!

A market seminar series that you can promote to your buyers, sellers and sphere that is cutting edge and timely.  The Weichert Princeton Associates have had nearly 700 customers come to this series. So many in fact, that we are the #1 office in the company in this initiative. Associates in my office have booked millions of dollars in sales due this program. (get quote & video of Dena & Seminar)

Effective Market Data. Customers are more sophisticated. They have access to more and expect more from their Realtor. We track the market relentlessly every week so that we know trends are happening in our market before they happen. As an Associate in our office you will have access to this data and be able to use it with ease and confidence with your customers. EMBED SLIDESHARE PRESENTATION HERE ON MARKET UPDATES

Effective Pricing Strategy. Weichert stopped using CMA’s years ago. We use a sophisticated tool, The Price Trend Analysis. We look to measure the appreciation or depreciation of a given market so that we can tell our sellers or buyers solid data upon which to act. It is not enough to know what a house is worth today, it is more important to know where the price is going. INSERT DATA HERE ON LIST TO SALE PRICE RATIO IN PRINCETON AND WW. If still #1 place copy in there that we were #1 on pricing in those 2 towns.

One Stop Shopping. The Weichert Princeton office offers both agents and customers a unique experience. All the services a customer needs to close are located right in our sales office. We have a full time loan officer that is available 7 days per week for your customer. We have a Title officer and Insurance Rep that are aligned with our office. Simply put, they are your commission insurance. They are here to make your life less complicated and transactions more controlled

Weichert Lead Network- insert data re program. # of leads per month, 3 of leads per year, dollar volume per month, etc. HAVE TESTIMONIAL FROM JOE PLOTNICK RE WEICHERT”S WLN & LEAD GENERATION here.