• U.S. newspaper circulation has hit its lowest level in seven decades, as papers across the country lost 10.6 percent of their paying readers from April through September, compared with a year earlier.- Washington Post
Seth Godin coined the term Interruption Marketing to describe tactics that work only if they interrupt you to get your attention. Classic B2B examples include the cold call that interrupts you working on a proposal, the print ad in your morning newspaper, or the flashy booth at a tradeshow. In each example, the marketer – who knows the buyer doesn’t want to pay attention to the advertisement – thinks his job is to create a call script, ad copy, or booth gimmick that will make people pay attention.
Of course, all the other marketers are also fighting to get the buyer’s attention, and so the battle escalates. The result is a “tragedy of the commons” – when everyone tries to get the customer’s attention, the customer tunes it all out and nobody wins. Just look at what happened with credit card direct mail: from 1990-2002, direct mail volumes went up 5X while response rates dropped to below 0.5%.
  • ‘…Interruption Marketing…examples include the cold call that interrupts you working on a proposal, the print ad in your morning newspaper, or the flashy booth at a tradeshow. The result is a “tragedy of the commons” – when everyone tries to get the customer’s attention, the customer tunes it all out and nobody wins. – blog.marketo.com
  • PriceWaterhouseCoopers (PWC) Analyst Marcel Fenez has told the World Association of Newspapers readership conference that traditional media has 5 years left until the death clock kicks in. – www.inquisitr.com

Real Estate marketing in the 21st century is online and a combination of website, social media strategy and offline marketing. The first and only guiding principal is to give the consumer what they want…information so that they can make good decisions! Not sure how to get started? Call me to set a time and I will help you get started!