Of all Google’s free tools, Google Keywords might be the most useful for real estate agents looking for more website traffic. I allows you to see what your customers and potential customers are searching for on the internet. For example:
Over 60,000 searches were conducted last month for the search term ‘princeton homes for sale’! An incredible number.
So in a sense, Google keywords give you real time information as to what the customer wants and allows you to adjust your online marketing to intersect with those customers. Here are a few steps to follow:
1. Open up Google Keywords and type in a word or phrase – “Montgomery Homes for Sale,” for example. You can place in whichever town or section of town that you want to research. Another good thought is to search a specific neighborhood, such as “Canal Point NJ.” You will be surprised by how many people are searching at a very micro level.
2. Several lists will appear that offer you details on the number of searches that took place on Google for those specific keywords. You can sort results by clicking on any of the top words that appear in blue.
3. As you look down the list you will find various terms that have a less competition than the one you typed in. You will want to focus in on these keywords.
4. Once you have decided on a keyword string that you want to research simply click on it and it will take you right to Google search results and allow you to see the websites that you are appearing with.
“Montgomery Homes for Sale ” faces some stiff competition from the likes of realtor.com and zillow.com, but scrolling down the list, it’s clear that if we focused in on more local keywords – “Cherry Valley Homes, Montgomery,” for example, we’d have a much better chance of getting noticed.
If you have questions as to how you can use the free information at Google to build your online strategy, drop me a note and I will help you: jwilton@weichertrealtors.net
