According to the Pew Research Center, 57% of all buyers move either within the same state or the same town that they have lived in their entire life. So what does this mean to the average Real Estate Agent? To answer that ask yourself how often you have visited a Realtor’s website and than spend several the first four paragraphs extolling the virtues of the town(s) that they sell in? If there is a 50/50 chance that I the customer A. grew up in that town or B. know of it already, why are we taking valuable cyberspace selling people who are already sold? Makes a lot of Realtor websites kind of redundant, doesn’t it?”
Keep in mind why a customer came to your website in the first place…to search for homes in a town that they have already made a decision to buy in.
Right now, quickly, go to your website and pretend you are a customer. If you can’t find in 1 second or less the link to the ‘search for homes‘ tab on your website, neither can your customers and in one more second they will be off your site, permanently.
Do yourselves and that poor soul we call the customer a favor and give them what they want, access to homes for sale in an easily organized search format. Do that and that customer might be so grateful that when they decide to get off their computer to go out and start looking at houses, they might just call you to tag along….
